The Analysis of Discourse
Jonathan Wheeldon
Chapter 6 in Patrons, Curators, Inventors and Thieves, 2014, pp 123-130 from Palgrave Macmillan
Abstract:
Abstract As a finance director, people generally expected me to ‘talk numbers’. Indeed, the international language of finance tends to dominate the language spoken within organizations, especially where strategy, performance measurement and management appraisal are concerned. Personally, I have always felt that words are more interesting and important than numbers. Over the course of my career, I found that many organizational problems can be diagnosed by being sensitive to language usage. Given that organizational change initiatives tend to underestimate the linguistic aspects of mobilization or resistance, linguistic diagnosis of particular behaviours can certainly help with the processes of strategy execution and change management.
Keywords: Discourse Analysis; Critical Discourse Analysis; Strategy Execution; Music Industry; Discursive Psychology (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30667-7_7
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DOI: 10.1057/9780230306677_7
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