Why Should the Individual and the Organization Practice Scenario Thinking?

George Wright and George Cairns
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George Wright: Durham Business School
George Cairns: RMIT University

Chapter Chapter 1 in Scenario Thinking, 2011, pp 1-17 from Palgrave Macmillan

Abstract: Abstract We see a clear need for individuals and organizations — across the private, public, non-governmental and not-for-profit sectors — to use scenario thinking. Scenario thinking offers a way for individuals and groups to face up to the threats and opportunities of the future, and their potential impact upon the organization or community. As a decision-maker in this sort of situation, you may not fully understand the complexities and ambiguities that the future may hold. In fact, you may not even think about the future, and simply continue with your present course of action.

Keywords: Global Financial Crisis; Intuitive Logic; Focal Organization; Strategic Option; Business Idea (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30689-9_1

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DOI: 10.1057/9780230306899_1

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