Key Strategic Concepts

Xavier Gimbert
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Xavier Gimbert: ESADE Business School

Chapter Chapter 2 in Think Strategically, 2011, pp 18-33 from Palgrave Macmillan

Abstract: Abstract The first thing companies — like people — have to do if they want to improve is to gain an insight into where they are starting from, what they are like, what they are doing, what they do well and what could be improved. Consequently, any strategic planning process at business level must start with a profound knowledge of the current state of the firm’s key strategic concepts. Defining this is stage zero of a process of strategic thinking and decision-making.

Keywords: Business Model; Thinking Process; Strategic Thinking; Strategic Planning Process; Business Concept (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30756-8_3

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DOI: 10.1057/9780230307568_3

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