Competitive Advantage and Strategy

Xavier Gimbert
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Xavier Gimbert: ESADE Business School

Chapter Chapter 3 in Think Strategically, 2011, pp 34-45 from Palgrave Macmillan

Abstract: Abstract In 1759 Arthur Guinness, at the age of 34, signed a lease for 9000 years (that’s not a typing error, it was a nine-thousand year lease) on an old disused and poorly equipped brewery at St. James’s Gate in Dublin.1 The deal was closed with the payment of £100 plus an annual rent of a further £45. This rent included decisive rights over the water supply, of vital importance for brewing. The brewery covered 4 acres (1.62 hectares).

Keywords: Competitive Advantage; Generic Strategy; Brand Image; Cost Leader; Funeral Director (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30756-8_4

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DOI: 10.1057/9780230307568_4

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