Industry Analysis (I): Macro

Xavier Gimbert
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Xavier Gimbert: ESADE Business School

Chapter Chapter 5 in Think Strategically, 2011, pp 61-85 from Palgrave Macmillan

Abstract: Abstract Undoubtedly it is not the same to be in the telecommunications, airline or drinks industry. Among other things, they differ considerably with regard to competitive structure, types of companies and profitability.

Keywords: Bargaining Power; Switching Cost; Energy Drink; Entry Barrier; Competitive Force (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30756-8_6

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DOI: 10.1057/9780230307568_6

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