The Brewing Industry in CEE

Jorma Larimo, Marin Marinov and Svetla Marinova

Chapter 6 in The Changing Nature of Doing Business in Transition Economies, 2011, pp 87-103 from Palgrave Macmillan

Abstract: Abstract The brewing industry has recently experienced increasing saturation in mature markets and industry consolidation. Due to the maturity of beer markets in developed economies, the main form of growth of established breweries has become domestic and foreign acquisitions (OECD, 2001). Recently brewing companies have started expansion into the world emerging markets, especially into the buoyant and growing markets of Central and Eastern Europe (CEE) and China.

Keywords: Foreign Direct Investment; Psychic Distance; Brewing Industry; Beer Production; Ownership Strategy (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230337015_6

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