Imagined Identities of Existing Cities: The Reputation Game

Slawomir Magala

Chapter Chapter 2 in International Place Branding Yearbook 2011, 2011, pp 12-24 from Palgrave Macmillan

Abstract: Abstract This chapter applies cultural metaphors, that is, the major phenomena, activities, or institutions, with which city dwellers and visitors closely identify cognitively and emotionally. By explaining the interaction between economic development and cultural flows it becomes clear that spatial identities are contested, constructed, duplicated and frustrated. Hence, the place brand reputation game is inextricably linked to a cultivation of imagined identities. The final sections suggest that urban societies — Poznań, Rotterdam, Valencia, Warsaw — differ in terms of dominant cultural orientation that has been the focus of social science research. Every place branding situation is unique. Therefore, territorial decision makers have to understand how to analyze the complex identity formation process, and apply the appropriate techniques in order to minimize marginalization and its undesirable consequences that may negatively affect the urban brand reputation.

Keywords: Urban Space; Creative Industry; Film Festival; Reserve Army; Place Brand (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-34332-0_2

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DOI: 10.1057/9780230343320_2

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