The East West Nation Brand Perception Indexes and Reports: Perception Measurement and Nation Branding

Thomas Cromwell

Chapter Chapter 9 in International Place Branding Yearbook 2011, 2011, pp 102-111 from Palgrave Macmillan

Abstract: Abstract The East West Nation Brand Perception Indexes and Reports were developed as tools to quantify international perceptions of nations. Place branding is the general topic of this Yearbook, but our interest has been focused more narrowly on countries and the roles they play in the global community of nations. However, it should be pointed out that, in the realm of perceptions, what applies to a country is in many ways likely also to apply to a city, a region or other places that can be viewed through the lens of branding.

Keywords: Gross Domestic Product; News Coverage; Perception Measurement; Perception Data; Ideological Regime (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230343320_9

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