 How Ready is your Organization to Become an Effective MCE?Michael Kare-Silver Chapter 6 in E-Shock 2020, 2011, pp 29-31 from Palgrave Macmillan Abstract: Abstract How developed is your organization as a multi-channel enterprise (MCE)? Becoming an effective MCE may well require a major transformational and strategic change. It is not just about opening a Twitter account and putting the CEO on YouTube. It’s not just about active brand reputation and sentiment monitoring. It won’t be enough to set up a Facebook page. All those tactical activities will count for nothing unless there is a clear long-term and strategic plan about how the company should be taking advantage of not just the multi-channel environment but digital technology generally. And that will mean examining opportunities to use web technology tools: whether to take advantage, for example, of the Cloud, whether to automate and outsource certain tasks, what skills and expertise will be required for the future, what technology platforms and architectures will best enable the company to compete as a winner as this decade unfolds. No matter what the industry sector, no matter what the customer base, web technology is going to be a major driving force for change. No company will be able to ignore this and any that do will fail. There is absolutely no question about that. Date: 2011 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-34336-8_6 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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