The Employees Who Were Not on Brand

Jan Ch. Karlsson

Chapter 8 in Organizational Misbehaviour in the Workplace, 2012, pp 37-38 from Palgrave Macmillan

Abstract: Abstract All were agreed, from the executives to the employees on the floor: The enormous drive for a corporate cultural framework, Brand Essence, was a failure. The only question was: Who was to blame?

Date: 2012
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DOI: 10.1057/9780230354630_8

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