Behavioural Economics

Jan Jonge

Chapter III in Rethinking Rational Choice Theory, 2012, pp 38-49 from Palgrave Macmillan

Abstract: Abstract This chapter describes the curious development of the relation between expected utility theory and behavioural economics. Behavioural economics was first a generic term for non-expected utility theories, and a potential alternative to rational choice theory; but increasingly it became a companion to expected utility theory instead of an alternative.

Keywords: Utility Theory; Prospect Theory; Behavioural Economic; Dual System; Ultimatum Game (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-35554-5_4

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DOI: 10.1057/9780230355545_4

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