Persuasion

Theo Theobald and Cary Cooper
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Theo Theobald: Lancaster University
Cary Cooper: Lancaster University

Chapter Chapter 5 in Shut Up and Listen, 2012, pp 79-96 from Palgrave Macmillan

Abstract: Abstract How much of your communication involves persuasion? The answer is, probably most of it. You don’t just find it at the sharp end of business, the sales presentation or the selection interview, it’s happening all the time in meetings, emails and phone calls, we are forever trying to get other people to see things our way.

Keywords: Target Audience; Advertising Campaign; Football Club; Silicon Coating; Effective Advertising (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-36298-7_5

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DOI: 10.1057/9780230362987_5

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