From Soaps to Software to Soaps — Wipro Acquires Unza India Inc: Acquiring its Way to a Global Footprint

Monica Khanna

Chapter 4 in India: Acquiring its Way to a Global Footprint, 2012, pp 37-48 from Palgrave Macmillan

Abstract: Abstract Wipro had acquired Unza Limited, South-East Asia’s largest independent manufacturer and marketer of personal care products with operations in over 40 countries, to expand its consumer care division. This was the company’s biggest acquisition across all its business divisions, giving it immediate access to the South-East Asian markets and production capabilities. Would this acquisition add value and help make Wipro an aggressive player in the fast moving consumer goods (FMCG) category, even though it was primarily known as a software giant in India and abroad?

Keywords: Gross Domestic Product; International Financial Reporting Standard; Personal Care Product; Toilet Soap; Penetration Level (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-36353-3_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230363533

DOI: 10.1057/9780230363533_4

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().