Time Shaping in Marketing

James J. Lynch

Chapter 8 in Time Shaping for Business Success, 1995, pp 139-168 from Palgrave Macmillan

Abstract: Abstract From conception to death we have needs that are satisfied by a variety of sources: self, family and friends, the local community, the state, religions and other constituent parts of society. None of these seeks to strike a balance between what we are prepared to pay to have a need satisfied and their willingness to deliver satisfaction. Business is different: it exists to satisfy needs at a price. This matching of demand to supply creates markets in which the commodities traded are assigned, by both sellers and buyers, a value defined in money terms. Where both parties agree the value, a price is set and deals are made.

Keywords: Travel Mode; Business Success; Family Time; Time Shaping; Leisure Satisfaction (search for similar items in EconPapers)
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37380-8_8

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DOI: 10.1057/9780230373808_8

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