Honda’s Big Push

Andrew Mair

Chapter 3 in Honda’s Global Local Corporation, 1994, pp 77-86 from Palgrave Macmillan

Abstract: Abstract When we announced our plan in 1980, industry analysts and many of our competitors thought it was too great a risk. It definitely was not viewed as a competitive threat.1

Keywords: North America; Assembly Line; Japanese Firm; Assembly Plant; North American Market (search for similar items in EconPapers)
Date: 1994
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DOI: 10.1057/9780230374850_5

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