Product Introduction Process

John Garside

Chapter 4 in Plan to Win, 1998, pp 95-136 from Palgrave Macmillan

Abstract: Abstract The introduction of new products is crucial to the long-term viability of a company. Once an order has been accepted it is important to have a defined product introduction process that progresses the work carried out in preparing the product specification, through product and process design, and into production. Creating a generic product introduction process that satisfies all sections of manufacturing industry would be far too complex for some particular sectors, but all new product developments must pass through a number of phases. This chapter provides a framework for these processes and identifies the transfer reviews that are required to maintain control, ensuring the project remains on time and within budget.

Keywords: Quality Function Deployment; Product Introduction; Functional Head; Sales Forecast; Market Plan (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37489-8_4

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DOI: 10.1057/9780230374898_4

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