Competitive Advantage through Pricing

Michael Kare-Silver

Chapter 11 in Strategy in Crisis, 1997, pp 164-184 from Palgrave Macmillan

Abstract: Abstract These are some outstanding examples of companies who have put Pricing into a long-term context, who have taken a view about the pricing that will underpin a product's positioning in the marketplace for all its life. For these companies, pricing is not just a short-term marketing tool, it's an integral part of their long-term strategy. In some instances it will even be their main strategic focus (Figure 11.1).

Keywords: Great Lake; Price Strategy; Shared Price; Customer Relationship; Premium Price (search for similar items in EconPapers)
Date: 1997
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37811-7_11

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230378117

DOI: 10.1057/9780230378117_11

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().