What is Strategy?

Michael Kare-Silver

Chapter 2 in Strategy in Crisis, 1997, pp 17-19 from Palgrave Macmillan

Abstract: Abstract At this point, it is worth clearing up some undoubted confusion as to what the word strategy means. A recent Kalchas survey showed a wide variety of definitions among chief executives and also among corporate planning VPs:1

Keywords: Competitive Advantage; Mission Statement; Chief Executive; Force Role; Future Intention (search for similar items in EconPapers)
Date: 1997
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DOI: 10.1057/9780230378117_2

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