Introduction to the Market Commitment Model

Michael Kare-Silver

Chapter 5 in Strategy in Crisis, 1997, pp 58-79 from Palgrave Macmillan

Abstract: Abstract The Market Commitment Model provides a new framework for strategy making. It is built upon a deep-rooted understanding of markets and customers. Through that understanding and immersion in how markets are developing and customer needs are changing come the insights, initiatives and ideas - the strategy - that can lead to business success. The model provides a framework to search out and develop a customer valuebased strategy that is more competitive and effective than those of rival companies. It embodies the notion of competitive advantage and the requirement to find and develop those long-term sustainable sources of advantage in the market place that will drive a company's future performance and earnings.

Keywords: Competitive Advantage; Market Place; Private Label; Prime Axis; Strategic Option (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37811-7_5

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DOI: 10.1057/9780230378117_5

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