Distribution, Marketing and Consumer Behaviour in China

Feng Li and Jing Li
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Feng Li: Strathclyde University

Chapter 7 in Foreign Investment in China, 1999, pp 179-201 from Palgrave Macmillan

Abstract: Abstract For many foreign investors, one of the main attractions of China is its enormous market size and the even greater potential for future growth (See Chapter 2). With the Chinese economy growing at about 10 per cent a year for nearly two decades, a new market roughly the size of Hong Kong, Taiwan and Singapore combined has been created annually.1 However, as some foreign investors have found out, getting products to consumers is a daunting task in China, and special marketing approaches are often needed to meet the unique Chinese consumer behaviour.

Keywords: Foreign Investor; Consumer Behaviour; Consumer Good; Chinese People; Urban Household (search for similar items in EconPapers)
Date: 1999
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DOI: 10.1057/9780230379121_7

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