Broadcasting the Olympics

Harry-Arne Solberg and Chris Gratton

Chapter 9 in Managing the Olympics, 2013, pp 147-164 from Palgrave Macmillan

Abstract: Abstract Over the past three decades, television has become the engine that has driven the financial growth of the Olympic Movement and raised its profile exponentially (Preuss, 2006). At the start of the second decade of the twenty-first century, communication broadcast rights and sponsorship revenues account for 85 per cent of the Olympic Movement’s total income, most of which is distributed among the international sport federations (IFs), national Olympic committees (NOCs) and Olympic Solidarity (Peña, 2009). Of this total financial pool broadcast revenues have become the single largest source.

Keywords: Olympic Game; Television Channel; English Auction; Television Audience; Public Service Broadcaster (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-38958-8_9

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DOI: 10.1057/9780230389588_9

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