Credit and Marketing

T. H. Donaldson
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T. H. Donaldson: J. P. Morgan

Chapter 16 in Credit Control in Boom and Recession, 1994, pp 216-222 from Palgrave Macmillan

Abstract: Abstract Credit and marketing are too often seen as opposed to each other, which they are not. Marketing information is among the most valuable forms of credit information there is; credit, properly used, is a key marketing tool for any lending bank, and even for some that do not lend.

Keywords: Credit Risk; Capital Structure; Lending Bank; Credit Information; Credit Standard (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-39024-9_16

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DOI: 10.1057/9780230390249_16

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