The New (R)evolutionaries: The Post-70s, Post-80s, and Post-90s Generations

Mary Bergstrom

Chapter Chapter 1 in All Eyes East, 2012, pp 5-34 from Palgrave Macmillan

Abstract: Abstract I remember the excitement I felt dodging treacherous Shanghai traffic on my way to meet a potential senior research manager. Let’s call her “Maggie.” On paper, Maggie had everything I was looking for—she seemed like someone who would be curious enough to dive deeply for understanding and organized enough to make sure her efforts led to insights. I nodded at most of her answers, until she got to the part about working with others.

Keywords: Gross Domestic Product; Internet Addiction; Servative Leader; Brand Loyalty; Young Consumer (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-39368-4_2

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DOI: 10.1007/978-0-230-39368-4_2

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