Swissair: Crashed and Burned

Stewart Hamilton and Alicia Micklethwait

Chapter Chapter 7 in Greed And Corporate Failure, 2006, pp 116-134 from Palgrave Macmillan

Abstract: Abstract The collapse of Swissair illustrates that even a company with – on the face of it – a board of strong non-executive directors with outstanding personal track records, can get things wrong. It is a story of poor strategic decisions, a failure to properly assess risk and the dangers of over-reliance on external consultants. It also shows that even a renowned brand is not invulnerable.

Keywords: Revenue Management; Airline Industry; Equity Stake; Hunter Strategy; Corporate Failure (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50275-8_7

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DOI: 10.1007/978-0-230-50275-8_7

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