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Introduction, Structure and Subject

Rehan ul-Haq

Chapter 1 in Alliances and Co-Evolution, 2005, pp 1-18 from Palgrave Macmillan

Abstract: Abstract Strategic alliances are being used to access know-how, products and markets. In the middle of the ‘organic growth-strategic alliances- mergers and acquisitions’ continuum they provide a method of rapidly addressing business opportunities that arise whilst sharing know-how, costs and risk, as well as reward, with partners.

Keywords: Competitive Advantage; Credit Card; Joint Venture; Banking Sector; Strategic Alliance (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50578-0_1

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DOI: 10.1057/9780230505780_1

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