Strategising in the Digital Economy: e-roadmapping

Stefan P. Bornheim, Jutta Weppler and Oliver Ohlen

Chapter Chapter 3 in E-Roadmapping, 2001, pp 42-70 from Palgrave Macmillan

Abstract: Abstract In the first chapter of this book, we introduced the four dimensions — customer centricity, value metrics, technology, and organisational configuration — for conceptualising a firm’s position in the digital context. The second chapter depicted the changing terms of competition in the New Economy and the implications for corporate strategy. In this chapter, the e-roadmapping methodology which intends to make comprehensive sense of the challenges and opportunities that arise in the New Economy will be introduced: e-roadmapping is a tool to analyse the specific situation of a company in the digital environment and to design a strategic roadmap to the digital landscape. The e-roadmapping process is divided into three parts, namely the analysis part, the design part, and the actual e-roadmap, that is, the end-product. Figure 3.1 provides an overview of the e-roadmapping process. Subsequently, the three building blocks — analysis, design, and end-product — will be displayed in detail.

Keywords: Automotive Industry; Complex Adaptive System; Enterprise Resource Planning; Press Coverage; Customer Lifetime (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50844-6_4

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DOI: 10.1057/9780230508446_4

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