Anti-brand communication

Michel Chevalier and Gérald Mazzalovo

Chapter Chapter 2 in Pro Logo, 2004, pp 41-69 from Palgrave Macmillan

Abstract: Abstract You have surely been struck, as we have, by the proliferation of hostile graffiti on advertising posters and billboards in the street or in public transportation. “Subvertisement” — the détournement of advertising — is becoming an unavoidable component of our urban landscape. Contemporary artists see it as an esthetic principle. Satirists, on television, regularly subvert familiar spots to make fun of some celebrity or other. Organized activists make wide use of this process to disseminate their boycott calls.

Keywords: Anorexia Nervosa; Brand Manager; Brand Communication; Luxury Brand; Fashion Brand (search for similar items in EconPapers)
Date: 2004
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50889-7_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230508897

DOI: 10.1057/9780230508897_3

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().