Tools and Techniques for Marketing and Sales Management

Andrew Cox, Chris Lonsdale, Joe Sanderson and Glyn Watson

Chapter 4 in The Right Tools for the Job, 2005, pp 93-123 from Palgrave Macmillan

Abstract: Abstract The 59 tools and techniques listed below are not definitive but they do provide a comprehensive listing of some of the major tools and techniques regularly used by managers in the marketing and sales function, as well as some of the most recently developed by academics and consultants. These tools and techniques provide a basis for comparison with the actual tools and techniques found to be in use by marketing and sales managers in the research survey. These findings are reported in chapter 5.

Keywords: Sales Management; Market Management; Predatory Price; Boston Consult Group; Company Objective (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50920-7_4

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DOI: 10.1057/9780230509207_4

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