Selling Your Virtual Assets

Fiona Czerniawska and Gavin Potter

Chapter 17 in Business in a Virtual World, 1998, pp 222-235 from Palgrave Macmillan

Abstract: Abstract None of the ideas or tools discussed in this book makes sense if we cannot convert them into profits: the virtual only becomes valuable in practice – rather than in theory – when we can translate its potential into hard cash. It therefore seems appropriate, in this last chapter on the toolkit for the virtual business manager, to address this issue explicitly.

Keywords: Virtual World; Intellectual Capital; Intangible Asset; Potential Purchaser; Tangible Asset (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50933-7_17

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DOI: 10.1057/9780230509337_17

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