Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop

Charles Dennis
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Charles Dennis: Brunel University

Chapter 3 in Objects of Desire, 2005, pp 38-50 from Palgrave Macmillan

Abstract: Abstract This chapter explores Research Questions (i) to (iii) inclusive (see Chapter 2 above): (i) Which attributes of a shopping centre are most associated with shopper spending? (ii) Can the attractiveness of a centre be measured in a way that has meaning and utility, for example in relation to shoppers’ spending, the sales turnover or rental income of shopping centres? (iii) Are the specific attributes most affecting shopper spending significantly different at various shopping centres?

Keywords: Travel Distance; Critical Attribute; Shopping Centre; Attribute Weight; Importance Measure (search for similar items in EconPapers)
Date: 2005
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DOI: 10.1057/9780230509481_4

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