Patterns of Brand Choice

Gordon R. Foxall

Chapter 7 in Understanding Consumer Choice, 2005, pp 126-152 from Palgrave Macmillan

Abstract: Abstract The emphasis in this chapter is on the probability concept of attitude and behavior, i.e., a behavioral understanding of choice, and seeks to integrate the contributions of behavioral economics and marketing science. The variety of behavioral economics involved is that in which behavior analysis and experimental analysis merge, and the distinct contribution of combining this approach with the analysis of consumer choice in the context of marketing-oriented economies is that the techniques of behavioral economics, largely confined to the animal laboratory, can be more fully exploited as a means of understanding human consumer choice. This is the domain of consumer behavior analysis.

Keywords: Product Category; Price Elasticity; Consumer Choice; Informational Reinforcement; Behavioral Economic (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51002-9_7

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230510029

DOI: 10.1057/9780230510029_7

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().