The psychology of color

Adrian Furnham
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Adrian Furnham: Bloomsbury

A chapter in The People Business, 2005, pp 142-144 from Palgrave Macmillan

Abstract: Abstract Virgin has a bright saturated red; Barclays a distinctive turquoise; Lufthansa a goldy-yellow and BP a range of greeny yellows. Aer Lingus’s green has changed over the years as did Air Canada’s red.

Keywords: Color Preference; People Business; Arousal Property; Great Arousal; Warm Color (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51009-8_51

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DOI: 10.1057/9780230510098_51

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