Business presents

Adrian Furnham
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Adrian Furnham: Bloomsbury

A chapter in The People Business, 2005, pp 33-35 from Palgrave Macmillan

Abstract: Abstract Never underestimate the importance of gift-giving in contemporary society. It plays a big part in business. Ask any professional. The economics, the language, the psychology, and the sociology of gift-giving are all the more manifest and important at the peak time of gift-giving, namely Christmas. Indeed, due to the successful commercialization of gift-giving, marketing experts are the new sociologists. Never underestimate the importance of business present-giving in certain countries, particularly Japan. One can be seriously embarrassed if one does not know when, how, and what to give. It could threaten the whole deal!

Keywords: Successful Commercialization; White Good; Marketing Expert; Kitchen Appliance; Business Present (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51009-8_8

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DOI: 10.1057/9780230510098_8

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