Managing for Creativity

Nicholas Ind and Cameron Watt

Chapter 4 in Inspiration, 2004, pp 40-58 from Palgrave Macmillan

Abstract: Abstract The Nobel Prize winning chemist Linus Pauling once said that to get good ideas, ‘you have a lot of ideas and throw away the bad ones’ (Csikszentmihalyi 1997, p116). More profoundly, the much quoted Pogo the Possum, said in Walt Kelly’s cartoon strip, ‘we are surrounded by insurmountable opportunity’ (cited in Cringely 1996, p297). These two quotations sum up the managerial challenge on creativity, which will be tackled in this chapter and illustrated in the next by the examples of film company Aardman Animations and games company Funcom. Pauling’s aphorism indicates that organisations should generate as many ideas as possible on the principle that there will be a gem or two among them. While a highly creative individual can, by himself, be a significant source of ideas, if the creativity of others is not captured the size of the pool of ideas will be reduced and full use will not be made of the intellectual capital of the organisation. Of cour se, the problem with succes s is managing the results - which brings us to Pogo.

Keywords: Intrinsic Motivation; Emotional Intelligence; Intellectual Capital; Creative Idea; Creative People (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1057/9780230510883_4

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