 Aardman and FuncomNicholas Ind and Cameron Watt Chapter 5 in Inspiration, 2004, pp 59-71 from Palgrave Macmillan Abstract: Abstract The issue that Rocky raises in Aardman’s animated feature film, Chicken Run,1 is how to best manage creativity. In any project of scale there is always the challenge of how to involve, excite and maintain the enthusiasm of a diverse collection of people. This is especially true when the projects are long term, highly detailed and founded on the vision of one individual. It requires clear direction, but also participation. It requires continuous creativity, but also control. And it requires trust, which makes Rocky’s ironic statement about teams, particularly apposite. The task he is setting to a group of chickens is to learn to fly, which of course he knows to be impossible. The chickens believe that Rocky can fly (and thus that they can as well) because one of them has seen him shooting through the air — although the reality is that he is a circus performer who has been fired from a cannon. But the chickens’ desire to escape from their farm, before they get turned into chicken pies, encourages them to believe in the chimera of flight. Keywords: Team Member; Game Designer; Game Director; Player Experience; Longe Journey (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51088-3_5 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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