 Theoretical FrameworkPetra Kuchinka
Chapter 2 in Levels of Corporate Globalization, 2004, pp 15-64 from Palgrave Macmillan Abstract: Abstract The literature review that follows is undertaken in the two global research areas of this work, customer-relationship management (see for example Sheth and Parvatiyar, 2000; Wilson, Speare and Reese, 2002) and corporate globalization (for example Bartlett and Ghoshal, 1989; Ghoshal, 1987; Hamel and Prahalad, 1985; Heenan and Perlmutter, 1979; Levitt, 1983), including measurement approaches and corporate financial performance, to derive issues and implications for the immediate research area, namely global customer management (cf. Birkinshaw, Toulan and Arnold, 2001; Montgomery and Yip, 2000; Wilson et al., 2001). These are knit together to enable the development of a measurement scale as an operationalization of the selection criteria for the degree of corporate globalization. The research issues (that is, the hypotheses) regarding the degree of corporate globalization are presented at the end of this chapter as a result of the integration process of the literature. Keywords: Account Management; Foreign Asset; Global Company; Global Integration; Foreign Sale (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51131-6_2 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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