Research Methodology

Petra Kuchinka
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Petra Kuchinka: Johannes Kepler University

Chapter 3 in Levels of Corporate Globalization, 2004, pp 65-86 from Palgrave Macmillan

Abstract: Abstract This research is based on the realism paradigm as its reference framework because this paradigm is characterized by ‘confirmatory’ theorybuilding with focus groups or interviews (in this work the expert interview technique is used) and/or theory-testing with structural equation modelling (SEM). Perry (2002) concludes that realism is an ‘appropriate paradigm for more business research, especially in marketing’.

Keywords: Confirmatory Factor Analysis; Measurement Model; Discriminant Function; Global Criterion; Corporate Globalization (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51131-6_3

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DOI: 10.1057/9780230511316_3

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