Why Is Scenario Planning Needed? Some Reasons from the Field of Strategy Research

Mats Lindgren and Hans Bandhold

Chapter 1 in Scenario Planning, 2003, pp 4-20 from Palgrave Macmillan

Abstract: Abstract For almost two decades we have worked with clients on strategy and strategic change. Numerous clients and participants in seminars and workshops have raised the question that caught our attention: ‘How do you compete successfully in this endlessly changing world?’

Keywords: Dynamic Capability; Scenario Planning; Strategic Response; Strategic Manoeuvring; Strategic Flexibility (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51162-0_2

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DOI: 10.1057/9780230511620_2

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