 Market Orientation and the Strategic Development of MNEs in CEEJulia Manea and Robert Pearce Chapter 4 in Multinationals and Transition, 2004, pp 75-84 from Palgrave Macmillan Abstract: Abstract A key manifestation of appropriate industrial restructuring in phase one of CEE economies’ transition is seen as internationally-competitive standards of productive efficiency. One aspect of this would be the ability to supply the local markets of the group of transition economies internally in a responsive and cost-competitive manner. A more visibly assertive and economically valuable result, however, is perceived to be genuinely competitive exports. The efficiency-seeking (ES) motivation in MNEs’ operations is expected to respond to latent export-supply potentials in CEE economies. The usual view of such export-orientation was that it would be initiated around the well-established capabilities of MNEs and utilize the immediately accessible cost-effective inputs of transition economies. The analysis of earlier chapters does then indicate the possibility and desirability of eventual (phase-two) moves towards exporting capabilities based on products developed in CEE and reflecting more individualizing competences. Keywords: Host Country; Market Orientation; Transition Economy; Market Area; Major Market (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51181-1_4 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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