Overcoming the underdog mentality

Arnoud Meyer and Sam Garg
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Arnoud Meyer: INSEAD
Sam Garg: INSEAD

Chapter 8 in Inspire to Innovate, 2005, pp 117-130 from Palgrave Macmillan

Abstract: Abstract Up to this point, we have covered a few topics that are generic to innovation but which require special attention in Asia. We provided examples of organizational change. We discussed some specific ideas related to markets and the marketing of Asian innovations. We gave inspirational case studies on how to mobilize the resources needed for innovation. And in Chapter 7 we examined how to make a profit from innovation efforts.

Keywords: Brand Equity; Asian Company; Senior Executive; General Article; Chief Information Officer (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51206-1_8

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DOI: 10.1057/9780230512061_8

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