The Global Village — It’s Here

Michael Morley

Chapter Chapter 1 in How to Manage Your Global Reputation, 2002, pp 1-9 from Palgrave Macmillan

Abstract: Abstract The global village predicted 35 years ago by communications scholar and philosopher Marshall McLuhan* is here. The primeval forces that drive entrepreneurs to establish global empires have combined with those that enable them to achieve their ambitions.

Keywords: Public Relation; Wall Street Journal; Business Leader; North American Free Trade Agreement; Workplace Learning (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51219-1_1

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DOI: 10.1057/9780230512191_1

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