Competition in the Pharmaceutical Industry

Bianca Piachaud

Chapter 2 in Outsourcing of R&D in the Pharmaceutical Industry, 2004, pp 34-55 from Palgrave Macmillan

Abstract: Abstract The pharmaceutical industry is influenced by, and reacts to, the external environment within which it operates. The strategies adopted by firms within the industry are chosen on the basis that they may provide the most effective defence against a number of external pressures as well as internal determinants. In examining the competitive environment of the pharmaceutical industry it is therefore important to assess those parameters that are most likely to determine future strategy. To this end, a structural analysis of competition which focuses on both the operating and remote environments of the pharmaceutical industry is required.

Keywords: Pharmaceutical Industry; Bargaining Power; Switching Cost; Customer Loyalty; Competitive Strategy (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1057/9780230512634_3

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