Carrefour: The Pioneer

Andrew Seth and Geoffrey Randall

Chapter 3 in Supermarket Wars, 2005, pp 38-51 from Palgrave Macmillan

Abstract: Abstract Carrefour is the second-largest retailer in the world, though second to Wal-Mart by some way, with sales of €70 billion ($86 billion) in 2003 to Wal-Mart’s $250 billion. It is easily the most international, with operations in some thirty countries in Europe, South America and Asia. It was a pioneer in developing hypermarkets, and in venturing abroad. After its merger with Promodès, it has a full range of formats — hypermarkets, supermarkets, convenience stores and hard discounters. With leadership positions in many of the countries it operates in, and its depth and breadth of international experience, it is a formidable competitor. In 2004, however, it was facing fierce price competition in its home market of France, potentially a serious weakness.

Keywords: Supply Chain Management; Supervisory Board; Store Manager; Home Market; Convenience Store (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51342-6_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230513426

DOI: 10.1057/9780230513426_4

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().