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Colin Shaw

Chapter 2 in Revolutionize Your Customer Experience, 2005, pp 25-47 from Palgrave Macmillan

Abstract: Abstract As you can imagine this was a massive task and one that must have cost a few dollars. All because customers did not like walking around the floors. This is customer-focused. I wonder how many boards and chief financial officers (CFOs) would have agreed to this expenditure?

Keywords: Customer Satisfaction; Customer Experience; Customer Expectation; Enlightened Orientation; Chief Financial Officer (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51345-7_2

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DOI: 10.1057/9780230513457_2

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