The enablers

Colin Shaw

Chapter 4 in Revolutionize Your Customer Experience, 2005, pp 70-80 from Palgrave Macmillan

Abstract: Abstract Stories can be very engaging. We fill our lives with stories. When we tell our friends what happened to us on holiday, what we said to our boss during the last team meeting, talk about who danced with whom at the office party, or what happened when we took back the TV that didn’t work, then we are storytelling. Stories are very powerful methods of communication.

Keywords: Space Shuttle; Customer Experience; Happy People; Office Party; Cayenne Pepper (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51345-7_4

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DOI: 10.1057/9780230513457_4

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