Corporate Sport Citizenship: Tigers and Sharks

Aaron Smith and Hans Westerbeek

Chapter Chapter 7 in The Sport Business Future, 2004, pp 110-128 from Palgrave Macmillan

Abstract: Abstract Citizenship implies community, and ‘community’ simply is about cooperation between people who vary in their ability, needs and views of the world. We could call it cultural diversity. Before any business activity, in the modern interpretation of the word, took place, there was only community. Social capital (the productive value of all citizens) was used to sustain the community.

Keywords: Corporate Social Responsibility; Social Capital; Child Labour; Corporate Citizenship; Sport Organisation (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1057/9780230513693_7

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