Green Sport Business: Greenbacks and Green Thumbs

Aaron Smith and Hans Westerbeek

Chapter Chapter 8 in The Sport Business Future, 2004, pp 130-152 from Palgrave Macmillan

Abstract: Abstract Conducting ‘green’ sport business is an outcome of corporate citizenship. It is one of the strongest demands society is placing upon sport organisations from the perspective of adding value to society, rather than using its resources for economic gain only. The environment has been on the global political agenda for more than three decades. However, it is only since the early 1990s, leading up to the enactment of the Kyoto protocol in 1994. that sport has actively been brought into the equation.

Keywords: Olympic Game; Corporate Reputation; Sport Organisation; Corporate Environmental Responsibility; Sport Industry (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51369-3_8

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DOI: 10.1057/9780230513693_8

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