Why an enterprise approach is required

David Williams and Tim Parr

Chapter 2 in Enterprise Programme Management, 2004, pp 7-17 from Palgrave Macmillan

Abstract: Abstract As business and consumer markets are becoming increasingly competitive and complex, the pressure on CEOs to create and maintain a competitive edge for their businesses is greater than ever. Equally, in the provision of public services, politicians and the public are becoming increasingly demanding of the quality and efficiency of the services delivered. In the private and the public sectors, senior executives and officials are under pressure to deliver change.

Keywords: Project Management; Strategic Objective; Senior Executive; Change Architecture; Strategic Priority (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51470-6_2

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DOI: 10.1057/9780230514706_2

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