Matsushita

Hiroshi Itagaki

Chapter 11 in The Hybrid Factory in Europe, 2004, pp 197-202 from Palgrave Macmillan

Abstract: Abstract This chapter first provides an overview of Matsushita’s operations in Europe, including how the company set up and expanded its business there. Then it examines the challenges Matsushita has faced with the establishment of its pan-European strategy and management system. (It should be noted that Matsushita is better known as Panasonic in Europe.)

Keywords: Digital Technology; Production Base; Central European Country; Broadcasting Service; Continental Operation (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-52365-4_11

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DOI: 10.1057/9780230523654_11

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