Corporate Citizenship Six Key Points – Three Key Players

John Egan and Des Wilson

Chapter Chapter 5 in Private Business … Public Battleground, 2002, pp 145-168 from Palgrave Macmillan

Abstract: Abstract There is a story we like about the chairman of a chemical company in the US whose office overlooked a beautiful lake. He so liked the view that he ordered his PR director to take a photograph from his window. When the PR director arrived with the photo the chairman noticed a red smudge on the water. ‘What’s this?’ he asked.

Keywords: Corporate Social Responsibility; Social Responsibility; Mission Statement; Corporate Social Responsibility Activity; Chief Executive (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-55460-3_6

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DOI: 10.1057/9780230554603_6

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